Volume 1, Number 1,October 2015

• Conduct of Banking Segments in India: Spread and Operating Efficiency

  Prof. K.V. Bhanu Murthy, Dr. Renu Gupta, Dr. Ashis Taru Deb

  Pages: 1-10

  PDF
  629 VIEWS | 10 DOWNLOADS

• Ethical Decision Making in Business and Marketing with reference to Moral Intensity

  Dr. Anupama Mahajan, Kamna Virmani

  Pages: 11-19

  PDF
  636 VIEWS | 5 DOWNLOADS

• A Comparative Study of Foreign and Public Sector Banks in an Emerging Economy - A Case Study of India: for the Period 2000-2014

  Sarika Bhatnagar

  Pages: 20-28

  PDF
  608 VIEWS | 4 DOWNLOADS

• A Study on Impact of Demographic Factors on Investment Preferences of Salaried Individuals Across NCR

  Dr. Sucheta Gauba

  Pages: 29-38

  PDF
  598 VIEWS | 1 DOWNLOADS

• Issues Related to Stressors and Its Impact upon Overall Job Performance an Empirical Analysis

  Dr. Nidhi Dhawan

  Pages: 39-43

  PDF
  622 VIEWS | 2 DOWNLOADS

• Are Brand Experience, Satisfaction and Brand Trust Possible Solutions to Brand Loyalty Challenge? An Empirical Investigation

  Dr. Ruchika Ramakrishnan

  Pages: 44-50

  PDF
  618 VIEWS | 2 DOWNLOADS

• Empirical Test of the Random Walk Characteristics of the Stock Returns of Select South Asian Markets

  Kaamil Chopra, Ramit Vazirani, Dr. Rakesh Shahani

  Pages: 51-57

  PDF
  611 VIEWS | 3 DOWNLOADS

• Economic Development through Micro-Finance

  Dr. Ritu Sapra, Divya Khatter

  Pages: 58-62

  PDF
  615 VIEWS | 3 DOWNLOADS

• Institutional Investors and Firm Performance of Listed Companies in Indian Telecom Sector

  Dr. Deepti Singh

  Pages: 63-68

  PDF
  648 VIEWS | 4 DOWNLOADS

• Service Quality, Customer Value and Satisfaction: An Examination of Inter-Linkages in the Public and Private Sector Banks in India

  Sonali Jain

  Pages: 69-75

  PDF
  594 VIEWS | 2 DOWNLOADS

• Smart-Phones as a Tool for Engaging Customers Digitally

  Palak Kanojia, Prof. Sri Ram Khanna, Palak Kanojia, Prof. Sri Ram Khanna

  Pages: 76-81

  PDF
  649 VIEWS | 4 DOWNLOADS

• Bottom of Pyramid: A Strategic Design for Micro Finance

  Dr. Rajeshwari Malik, Sumita Chadha

  Pages: 82-86

  PDF
  585 VIEWS | 1 DOWNLOADS

• Social Entrepreneurship: Path to Social Development

  Ritika Ahuja, Deepika Dewan

  Pages: 87-92

  PDF
  646 VIEWS | 3 DOWNLOADS

• Customer Relationship Management: Ideology to Rationality!

  Taru Baswan

  Pages: 93-105

  PDF
  564 VIEWS | 4 DOWNLOADS